How Lifetime Jewelry Is Made For one thing, we make our jewelry here in the United States. For another, our jewelry is made with a proprietary formula known only to our highly skilled artisans. We apply 20 micro inches to a core made of semi-precious metals in order to improve resistance to tarnishing and the look and feel of solid gold. How Common Plated Jewelry Is Made Normally, electroplate has 2-4 micro inches of gold on it which isn't much. This is why it tends to wear so quickly. The pot metal core is usually made of nickel or steel which tend to cause allergic reactions in people. Lifetime Jewelry Process Standard Manufacture Process We have been a family run small business since 1987 We are real people who use our own products every day We expect the best for our families and want the same for yours We cut no corners in our products, and will cut no corners in our support to you Proudly made in the USA How To Care for Gold Plated Jewelry It is very important to understand that gold plating requires very gentle care. Plated jewelry shouldn’t be ever wiped or polished with any coarse fabrics, because you can gradually rub off the plating. It won’t happen in one day, but it gradually will remove the gold layer, no matter how thick the plating is. This does happen with gold as well, but because it’s gold throughout the piece of jewelry, there is no visible difference except that your jewelry gets slightly thinner over the years. The best way to clean it is to use a dry chamois or soft cloth. You would need to remove any oils from your jewelry first, by using a cotton ball dampened with a bit of alcohol or vinegar. You should NEVER try cleaning your plated jewelry with any abrasive or powder-like substances. FUNNY FACT! It’s very easy to clean gold plated jewelry with beer – the jewelry piece needs to be submerged in beer for several minutes, washed off in running water and then polished with a very soft cloth.
